Considering the theme, the client requested a graphic style that is conservative yet friendly. Emphasis was placed on readability and simplicity.
Their logo is symbolic: it includes a period at the end, alluding to the last sentence in a will, and the letter "a" has a handwritten appearance.
By flipping the letter "A" and the period, we create an icon representing a thoughtful person, which becomes an ideal graphic element to enhance the visual identity. The logo comes in three variations: horizontal, two-line, and compact, resembling a stamp.
