For the Digital Order project, which focuses on courses on the organization and efficiency of work on computers and digital devices, I created a visual identity that combines playfulness with professionalism.
The central motif of the logo is a mascot in the shape of a folder that represents organization and order. The folder has a friendly expression, which adds humanity and accessibility to the visual. The typography is modern, sans-serif, and highly legible, promoting easy course navigation and communication. The emphasis is on cleanliness and simplicity, which fits the theme of the project. The identity is based on a combination of purple (symbolizing creativity and innovation) and turquoise (evoking calm, organization and digital environment).
